Marketing and Social Media Specialist

POSITION SUMMARY:

This position is responsible for providing insight and direction of marketing social media campaigns and marketing production related responsibilities. This includes aligning to the bank’s strategic goals,  maintaining accuracy, compliance and regulatory guidelines. The position will also maintain and establish operating procedures and processes for the marketing team.

RESPONSIBILITIES:

Social Media Campaign Development and Execution

• Lead the planning, execution, and optimization of social media campaigns across multiple channels, ensuring alignment with business objectives and brand standards. With Marketing Manager, work to develop campaign briefs in relation to social media planning for both Paid and Unpaid channels.
• Tracks and monitors status of campaigns in production internally and with the agency, including but not limited to leading internal production meetings, maintaining status of key projects, and updating team on roadblocks.
• Serve as the primary liaison between business lines and creative teams, translating goals into compelling content and ensuring timely delivery of high-impact assets.
• Maintain detailed project timelines and workflows, ensuring on-time delivery of campaign assets and proactively resolving bottlenecks or resource constraints.
• Create and maintain monthly posting calendar, develop framework for annual messaging.
• Monitor social media user engagement and suggest content optimization.
• Responsible for daily monitoring of all comments, replies, reviews, and complaints following social media guidelines and social media policy and compliant process to mitigate reputational risk.
• Understand social media risk ratings, advertising compliance and keep up to date on risk and compliance issues related to social media.
• Maintain BNSocial platform, including new user training, content development, strategy, and quarterly metrics reporting – be ambassador for the platform.
• Provide monthly and ad-hoc reporting on campaign performance. 

Marketing Campaign Assistance

• Assists Marketing Manager with development of campaign initiatives and provides insights into creative briefs.
• Provides campaign feedback to the agency for marketing campaigns, including follow-up on deliverables internally and with the agency.
• Manages asset approval through Kadince, including partnership with line of businesses and compliance. Provides approvals to agency to ensure timely delivery/go live.
• Back up to in house designer on social media content and ad production when applicable.
• Track overall marketing SLA metrics for deliveries.
• Facilitate output of performance metrics (Hootsuite, Meta, Haillo, QR Code Studio, etc)

Production

• Leads Marketing Production team meeting and oversees current project status and tracking.
• Serve as the primary liaison between internal stakeholders (e.g., business lines, IT, compliance) and external partners (e.g., creative agency, website host) to manage projects related to Marketing and Retail branches.
• Interact and liaison with vendor partners on project and scheduling updates for merchandising and marketing collateral in bank branches.
• Manage budgets for marketing expenses related to branch marketing projects.

• Coordinates monthly tracking of branch marketing materials (posters, handouts, digital signage, etc.)
• Manages branch transformation planning – including but not limited to attendance of facilities and team meetings, development of marketing collateral, signage, and interior assets. Maintaining relationships with branch vendors such as exterior/interior signage, ATM/PTM, and Digital Screens.
• Maintains Marketing Asset library

Compliance and Regulatory

• Builds and maintains proficient knowledge of the rules and regulations, including but not limited to, CAN-SPAM, Regulation E, Truth in Savings Act, Unfair, Deceptive, or Abusive Acts or Practices (UDAAP/UDAP), Truth in Lending, and Equal Credit Opportunity Act

REQUIRED QUALIFICATIONS

• Bachelor’s degree in marketing, communications preferred.
• Minimum of 3 years of banking marketing and or website oversight experience or equivalent.
• In depth understanding of marketing, digital marketing, social media marketing and website analytics.
• Excellent verbal and written communications, analytical, organizational, interpersonal, and time management skills.
• Must be able to multi-task and work in a fast-paced department.
• Flexibility, dependability and, commitment to teamwork a must.
• Attendance in office during normal business hours (at minimum 3 days a week) may be required to effectively coordinate with multiple departments, projects and outside entities.
• Proficient with Microsoft Office Suite, Adobe Creative Suite, Canva, Hootsuite and other related software.

• Ability to work independently and exercise proper judgment on special projects and assigned duties. 
• Familiarity with social media production, photography and video content creation.

Physical Requirements

Any physical demands or work conditions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable Accommodation may be made to enable individuals with disabilities to perform the essential functions.  Employees need to have the ability to:

• Travel independently to the position’s primary work location, other bank properties and work-related activities or events at locations outside the Bank.
• Effectively communicate and exchange accurate information and ideas so others will understand.
• Independently 0perate a computer and other office machinery, such as a calculator, copy machine, printer and software programs related to the position needed to complete the primary functions.
• Sit or stand at a workspace and use a computer or other equipment for prolonged periods of time.
• Meet the hybrid work schedule requirements for physically working in the office during normal business hours on Mondays and Wednesdays and another day of choice to effectively meet business needs.
• Move office items weighing up to 35 pounds.
• Work in an environment with low to moderate noise levels.

SUPERVISORY SCOPE:

• None

BANKNEWPORT CORE VALUES

• We celebrate individuality
• We empower employees to be creative problem solvers
• We invest and take the time to really get to know our customers
• We commit to serving the financial needs of Rhode Islander’s

BankNewport is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity or expression, pregnancy, childbirth or related medical conditions, military service, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.